Pick Your Background:
Luxury fashion is characterised by design, quality and craftsmanship, but these assets are often regarded – consciously or otherwise – as secondary to the brand image and identity. Prestige is bestowed via the brand’s association.
This interactive installation takes this idea into a branded environment where viewers and participants become hyper-aware of the persuasiveness of high-end fashion logos.’
The work exists in both a physical and digital space through live-streaming onto this website where viewers and participants can then select their branded background of choice and capture an image of themselves in these branded worlds.
Install located at Como House, South Yarra.
Start typing and press Enter to search